diff --git a/modules/core/include/opencv2/core/mat.hpp b/modules/core/include/opencv2/core/mat.hpp
index 4e86be7196..e8cb786e3f 100644
--- a/modules/core/include/opencv2/core/mat.hpp
+++ b/modules/core/include/opencv2/core/mat.hpp
@@ -1237,8 +1237,13 @@ public:
 
     When the operation mask is specified, if the Mat::create call shown above reallocates the matrix,
     the newly allocated matrix is initialized with all zeros before copying the data.
+
+    If (re)allocation of destination memory is not necessary (e.g. updating ROI), use copyAt() .
+
     @param m Destination matrix. If it does not have a proper size or type before the operation, it is
     reallocated.
+
+    @sa copyAt
      */
     void copyTo( OutputArray m ) const;
 
@@ -1250,6 +1255,30 @@ public:
     */
     void copyTo( OutputArray m, InputArray mask ) const;
 
+    /** @brief Overwrites the existing matrix
+
+    This method writes existing matrix data, just like copyTo().
+    But if it does not have a proper size or type before the operation, an exception is thrown.
+    This function is helpful to update ROI in an existing matrix.
+
+    If (re)allocation of destination memory is necessary, use copyTo() .
+
+    @param m Destination matrix.
+    If it does not have a proper size or type before the operation, an exception is thrown.
+
+    @sa copyTo
+
+     */
+    void copyAt( OutputArray m ) const;
+
+    /** @overload
+    @param m Destination matrix.
+    If it does not have a proper size or type before the operation, an exception is thrown.
+    @param mask Operation mask of the same size as \*this. Its non-zero elements indicate which matrix
+    elements need to be copied. The mask has to be of type CV_8U and can have 1 or multiple channels.
+    */
+    void copyAt( OutputArray m, InputArray mask ) const;
+
     /** @brief Converts an array to another data type with optional scaling.
 
     The method converts source pixel values to the target data type. saturate_cast\<\> is applied at
diff --git a/modules/core/src/copy.cpp b/modules/core/src/copy.cpp
index 43f477aeae..271858ad5b 100644
--- a/modules/core/src/copy.cpp
+++ b/modules/core/src/copy.cpp
@@ -615,6 +615,28 @@ void Mat::copyTo( OutputArray _dst, InputArray _mask ) const
         copymask(ptrs[0], 0, ptrs[2], 0, ptrs[1], 0, sz, &esz);
 }
 
+/* dst = src */
+void Mat::copyAt( OutputArray _dst ) const
+{
+    CV_INSTRUMENT_REGION();
+
+    Mat dst = _dst.getMat();
+    CV_CheckTrue( !dst.empty(), "dst must not be empty" );
+    CV_CheckTypeEQ(type(), dst.type(), "Make the type of dst the same as src");
+    CV_CheckEQ(size(), dst.size(), "Make the size of dst the same as src");
+    copyTo(_dst);
+}
+void Mat::copyAt( OutputArray _dst, InputArray _mask ) const
+{
+    CV_INSTRUMENT_REGION();
+
+    Mat dst = _dst.getMat();
+    CV_CheckTrue( !dst.empty(), "dst must not be empty" );
+    CV_CheckTypeEQ(type(), dst.type(), "Make the type of dst the same as src");
+    CV_CheckEQ(size(), dst.size(), "Make the size of dst the same as src");
+    copyTo(_dst, _mask);
+}
+
 
 static bool can_apply_memset(const Mat &mat, const Scalar &s, int &fill_value)
 {
diff --git a/modules/core/test/test_mat.cpp b/modules/core/test/test_mat.cpp
index 9ba47755b4..20f3ce6809 100644
--- a/modules/core/test/test_mat.cpp
+++ b/modules/core/test/test_mat.cpp
@@ -2713,4 +2713,69 @@ TEST(Mat, Recreate1DMatWithSameMeta)
     EXPECT_NO_THROW(m.create(dims, depth));
 }
 
+// see https://github.com/opencv/opencv/issues/27298
+TEST(Mat, copyAt_regression27298)
+{
+    cv::Mat src(40/*height*/, 30/*width*/, CV_8UC1, Scalar(255));
+    // Normal
+    {
+        cv::Mat dst(100, 100, CV_8UC1, Scalar(0));
+        cv::Mat roi(dst, cv::Rect(0, 0, 30/*width*/, 40/*height*/));
+        void* roiData = roi.data;
+        EXPECT_NO_THROW(src.copyTo(roi));
+        EXPECT_EQ(roi.data, roiData);
+        EXPECT_EQ(countNonZero(roi), roi.size().width * roi.size().height) << roi;
+    }
+    {
+        cv::Mat dst(100, 100, CV_8UC1, Scalar(0));
+        cv::Mat roi(dst, cv::Rect(0, 0, 30/*width*/, 40/*height*/));
+        void* roiData = roi.data;
+        EXPECT_NO_THROW(src.copyAt(roi));
+        EXPECT_EQ(roi.data, roiData);
+        EXPECT_EQ(countNonZero(roi), roi.size().width * roi.size().height) << roi;
+    }
+
+    // Empty
+    {
+        cv::Mat roi; // empty
+        EXPECT_NO_THROW(src.copyTo(roi));
+        EXPECT_NE(roi.data, nullptr); // Allocated
+        EXPECT_EQ(countNonZero(roi), roi.size().width * roi.size().height) << roi;
+    }
+    {
+        cv::Mat roi; // empty
+        EXPECT_ANY_THROW(src.copyAt(roi));
+    }
+
+    // Different Type
+    {
+        cv::Mat dst(100, 100, CV_16UC1, Scalar(0));
+        cv::Mat roi(dst, cv::Rect(0, 0, 30/*width*/, 40/*height*/));
+        void* roiData = roi.data;
+        EXPECT_NO_THROW(src.copyTo(roi));
+        EXPECT_NE(roi.data, roiData); // Reallocated
+        EXPECT_EQ(countNonZero(roi), roi.size().width * roi.size().height) << roi;
+    }
+    {
+        cv::Mat dst(100, 100, CV_16UC1, Scalar(0));
+        cv::Mat roi(dst, cv::Rect(0, 0, 30/*width*/, 40/*height*/));
+        EXPECT_ANY_THROW(src.copyAt(roi));
+    }
+
+    // Different Size
+    {
+        cv::Mat dst(100, 100, CV_8UC1, Scalar(0));
+        cv::Mat roi(dst, cv::Rect(0, 0, 40/*width*/, 30/*height*/));
+        void* roiData = roi.data;
+        EXPECT_NO_THROW(src.copyTo(roi));
+        EXPECT_NE(roi.data, roiData); // Reallocated
+        EXPECT_EQ(countNonZero(roi), roi.size().width * roi.size().height) << roi;
+    }
+    {
+        cv::Mat dst(100, 100, CV_8UC1, Scalar(0));
+        cv::Mat roi(dst, cv::Rect(0, 0, 40/*width*/, 30/*height*/));
+        EXPECT_ANY_THROW(src.copyAt(roi));
+    }
+}
+
 }} // namespace
diff --git a/modules/imgcodecs/src/grfmt_gif.cpp b/modules/imgcodecs/src/grfmt_gif.cpp
index f9c5744466..13f467157e 100644
--- a/modules/imgcodecs/src/grfmt_gif.cpp
+++ b/modules/imgcodecs/src/grfmt_gif.cpp
@@ -212,7 +212,7 @@ bool GifDecoder::readData(Mat &img) {
     if(!restore.empty())
     {
         Mat roi = Mat(lastImage, cv::Rect(left,top,width,height));
-        restore.copyTo(roi);
+        restore.copyAt(roi);
     }
 
     return hasRead;